How to 🚀 Collect Initial Users for Your Startup Without an Existing Audience
Find your customers on Reddit with Beno in 5 min.
Beno scans Reddit to find customers already looking for solutions like yours, so they come to you, not the other way around
View Beno in action. Join 100+ companies who use Beno to outreach customers
Launching a startup is exciting, but getting those first users can feel like an uphill battle—especially if you don’t already have a social media following or email list. The good news? There are proven strategies to attract early adopters even when starting from zero.
Why Initial Users Matter
Your first users are more than just customers—they’re your early adopters, feedback providers, and potential brand advocates. They help validate your product and create social proof, which is critical for attracting more users down the line.
Strategies to Get Your First Users
Here’s a breakdown of effective methods to kickstart your user base:
| Method | How It Works | Best For |
|---|---|---|
| Engage in niche subreddits where your target audience hangs out. Share value-first content (tips, insights) and subtly mention your product when relevant. | SaaS, apps, tools | |
| Niche Forums/FB Groups | Join communities related to your industry. Participate genuinely before introducing your solution. | B2B, specialized products |
| Waitlists | Create a landing page with a clear value proposition. Offer incentives (early access, discounts) for signing up. | All startups |
| Indie Hackers/Product Hunt | Launch on platforms where early adopters hunt for new tools. Engage with upvoters and commenters. | Tech products, SaaS |
| LinkedIn/X (Twitter) | Share behind-the-scenes content, problem-solving threads, or industry insights. Use hashtags strategically. | B2B, professional services |
Pro Tip: Tools like Beno One can automate Reddit engagement, helping you find and interact with relevant discussions without manual effort. This saves time while ensuring your product gets visibility in front of the right audience.
How Beno One Helps
Beno One is an AI-powered platform designed to simplify customer acquisition on Reddit. It automates the process of finding and engaging with discussions relevant to your product, so you don’t need to spend hours scouring subreddits or managing multiple accounts. The platform generates context-aware comments, seeds organic mentions of your product, and posts using its own accounts—eliminating the risk of getting flagged as spam. This is especially valuable for startups and small businesses looking to gain traction without a marketing team or budget. By leveraging Beno One, you can focus on building your product while the tool handles lead generation and visibility.
Key Takeaways
- Start small but targeted. Focus on platforms where your ideal users already gather.
- Provide value first. Avoid hard selling; instead, solve problems or share insights.
- Automate where possible. Tools like Beno One can scale your efforts without extra time investment.
Ready to grow your user base? Explore how Beno One can help or dive deeper into proven strategies for SaaS startups.
More You Might Like
Beno is finding more SaaS discussions on Reddit...
Just like how Beno finds customers for you while you sleep